Last week I finally relaunched mashup.se. I have had that domain for a couple of years now and started my blogging there in 2006. But I was never happy with the content and the direction it took, in the end it became nothing more than general tech news and I lost interest. Now, at the relaunch, it is much more focused. The idea is to write about mashups and APIs from a swedish angle (yes, the site is all in Swedish, but thanks to Google Translate that is no problem, click here for the English version). There are so many mashups and APIs, but most of them are from the US and have very US specific content. An API that only produces content about the US in English is of very little help to a developer writing apps for the Swedish market.
Hopefully I can create a good collection of swedish mashups and APIs and at the same time get to know more what is going on in Sweden. Since I am not only going to write about specifically Swedish stuff, but also US APIs that are of interest to Swedes, I think that it will also help me write more posts for digitalistic.com. After all a mashup built with Yahoo’s BOSS mashup framwork is of interests to geeks everywhere (at least if you are the kind of geek I am).
Since it is January it is more or less obligatory to write some predictions for the new year. Here are some of mine, they are not really any big predictions about major industry trends and world changing events, but I think that at least some of you might find them interesting:
Microsoft Live Search will be integrated into Facebook and the Microsoft-Facebook allience will start to seriously compete with Google for the search market.
Enterprise Mashups will be on the top of the hype cycle in the end of the year and big companies will start to seriously invest in it (and not just talk about it).
The Web 2.0 bubble will burst, but that really just means that some big famous companies will go bancrupt (bye bye Technorati). It won’t really have any similarities with the .com bubble, instead it will mostly be something created in the buzz obsessed blogosphere and then be writen about in mainstream media.
Microformats will be integrated into WordPress, Blogger, Flickr och other major sites, and be the basis for many interesting integrations and mashups.
Some predictions specific for Sweden:
There will be a lot of talk about mashups in Sweden, but not much action.
Schibstedt will try to make a Swedish social network – “a Swedish Facebook”. Be prepared for a major ad campaign.
You can find more Swedish predictions in the latest episode of the whatsnext podcast (sorry, swedish only).My last prediction is that Digitalistic soon will have a new design and a section all in Swedish, I really hope that I am not wrong about this one!