32% knows what Mashups are, only 1% have implemented Mashups


Every year Web Service Awards asks hundreds of Swedes online randomly about their knowledge about different trends on the internet. In the report coming out in February they have asked people about Mashups for the first time. 32% of the peopled responding have heard of Mashups, compared to 93% for blogging and 81% for RSS. Of the people that knows something about Mashups the level of knowledge is divided like this:

  • 7 % had very good knowledge of Mashups
  • 13% had good knowledge of Mashups
  • 12% had some knowledge of Mashups

Even people that knew nothing about Mashups apparently follows what happens, since 41% are following Mashups. On the other end of the spectrum only 1% of the people responding had acctually implemented and evaluated Mashups (they didn’t ask me, so I have no part of that lonely percentage). I am looking forward to seeing next years Web Service Award numbers, hopefully Mashups have become more mainstream by then.
Richard Gatarski on weconverse.com has a more detailed report on the different questions and answers in the poll.

Mashups at Web Service Awards 2008


Yesterday I had a presentation about Mashups at the annual Web Service Awards in Stockholm. Since there was a lot of webmasters and people working with big corporate web sites I focused of my presentation on what mashups can do for web site owners. Basically the two things I wanted to the listeners to get out of my presentation were:

  • Do not be shocked when somebody mashes up your site, it will happen if it hasn’t already. It is a great possibility for marketing your services and not a threat!
  • Use mashups to quickly create unique and usefull user experiences to enrich your web sites.

Here is my presentation (in Swedish only):

The presentation went very well and I got a great response to it. It seems like I did at least tickle the interest of the audience and at least some of them will play with mashups and hopefully all of them will see mashups as an opportunity and not something weird and dangerous. I think that Sweden is getting ready to embrase the Mashup wave.

You can find all the presentations from the Web Service Awards here, I especially recommend the usability presentation from Johnny Mellgren at Vinnovera.

Thank you to Richard Gatarski for inviting me to do the presentation and thanks to all of the people I queued with for the food yesterday 🙂